All posts by Gavin Brown

What Is SEO And Why Is It Still Important For Your Business?

SEO work involves carrying out a range of on-page and off-page optimization techniques to boost your website’s position in search results from the top online search engines. It is one of the best things you can do if you are looking to increase your business’s visibility on the web and attract more organic visitors to your website.

Some of the key ranking factors include site speed, site security, content quality, domain age, mobile-friendliness and much more. When it comes to content quality: uniqueness, readability, relevancy, keyword density, accuracy and freshness are all important. Google particularly favours websites that are kept up to date with a constant supply of new content.

Your website’s link profile is also vital for getting to the number one positions on Google. However, quality is now more important than quantity when it comes to building backlinks. The days of submitting massive amounts of low quality, keyword-stuffed content to article directories with a link back to your website resulting in an instant boost to SERP rankings are over.

While social media marketing is now powerful for driving sales then ever before, it’s too early to ignore SEO. According to recent data, a large proportion of business website traffic still originates from search engine results pages (SERP). Investing in your website’s SEO strategy will help to improve its rankings on SERP for lucrative keywords in your niche. Improving those ranking will result in more targetted organic traffic – traffic that has higher conversion ratios.

On a final note, you should be mindful of the fact that search engine companies are constantly updating their ranking algorithms. This means you need to stay up to date with the latest effective SEO techniques. Businesses often find that SEO strategies they were using to rank successfully for months suddenly stop working when new algorithm updates are released. So, make sure you continuously track and analyze the results of your search engine marketing techniques.

The Importance Of SEO For Outranking Your Competitors

If you own an online business, you probably already know how lucrative traffic from search engines can be. Since it is organic and highly targeted, it generally has much higher conversion rates. However, perhaps you are less aware of the fact that is possible to improve your website’s position on search results pages for niche-specific keywords by using various SEO techniques.

SEO stands for search engine optimization, which involves researching which factors a search engine ranking algorithm uses to index and order webpages on results pages. Once the factors have been identified, online businesses can work on their website content and online marking marketing efforts to improve SERP rankings for niche-specific search terms.

So, what are some examples of SEO ranking factors? Well, some the most well-known are page loading speed, site security, mobile optimization, content quality, backlinks to page, domain authority and more. It’s important to know that ranking factors and the weight assigned to the different factors are constantly being tweaked by Google and other online search engines. Therefore, you need to make sure that you are using the latest on-page and off-page SEO techniques in your online marketing strategy.

If like many business owners you don’t have time to stay up-to-date with ranking algorithm updates and white hat search engine marketing techniques, you can take advantage of professional SEO services from online marketing agencies. Buying SEO services from such agencies is likely to be much cheaper than hiring and training your own in-house SEO team. What’s more, professional online marketing agencies have access to all of the most powerful SEO tools and suites available and can use them to ensure your website outranks your competition for as many keywords as possible.

Before outsourcing any marketing services for your business to an SEO agency, however, it’s important to make sure you research the reputation of the operation. Stick to agencies that have lots of 5-star reviews from previous clients.

Key Advantages of SEO for Private Companies

Do you have a big interest in affiliate marketing? Are you looking for ways to expand your business in this area? If so, you need to take a serious look at content creation. The good news about this is that with a little knowledge, it isn’t hard to try your luck in the content creation game.

First of all, kudos to you for realizing the first step: admitting that in order to compete in today’s world, you will need to have some type of blog. Of course, one of the elephants in the room is this: why is having a blog so important in the first place?

Actually, there are several reasons.

For starters, you might want to need this simply because of the fact there are many different companies these days that have the ability to offer affiliate problems. However, there is a catch. They will usually want you to have your own blog location before the will let you get started.

Secondly, there are vendors who might consider you to have a blog address simply because they want to know if you’re standards will match theirs before they allow you to become a member.

So yes, having a blog is really important, and creating your home website is a great way to not only start making money but to also do it in your comfortable spots. However, do read on, because there are certain things you need to know in order to make this work. (

Affiliate Marketing Can Assist You With More Profitable Writing

In this day and age, there are still a lot of misconceptions floating around about writing blogs. Many untrained individuals think that a blog is simply a place to gather your thoughts in a collection of writings and find other likeminded people. However, in this day and age, there is such a thing as profitable. Yes, you still write about your interests – that is called a niche – but you are using it more to monetize your blog instead of as a hobby. Consider some of the following steps:

Step 1 – Defining your niche and determining your targeted audience.

This is the first step, and once you get this out of the way, it will help your marketing immensely. Additionally, if you start from the very beginning, you will have a better chance of constructing a successful, marketable blog. Here are the tasks you should keep in mind:

-Determine your niche

Don’t make finding a niche harder than it actually is. A niche is basically the topic of your blog, and the great thing about is that it can be literally anything. First of all, you should think about the things you really enjoy. What is your favorite pastime? The possibilities are literally endless, and as long as you pick something you enjoy, this will become a motivating force for you. The cardinal rule of affiliate marketing is “the more effort you put into it, the more you earn.”

Next, you should find a good sub-topic. This will make even more interesting to you, and all you have to do here is make sure that it is a subtopic that will generate a lot of traffic and opportunities for affiliate programs to engage in signing up. Another thing you need to do during this step is to conduct research to determine how much affiliate opportunities are available in your chosen topic. You also should take this time to find out how many competitors are in your chosen subtopic as well. (

Another good rule of thumb would be to pick related topics within your niche so that you can expand your niche as much as possible. One example would be in the pet niche. Topics such as dog care, grooming, how to deal with allergies, and the like are good examples you can follow.

Make sure to fully identify your target audience.

When you start from the beginning in blog development, one of the first things you will habe to do is to identify the audience you want to focus on. It doesn’t matter what topic your blog covers, you must always keep your audience in mind. You should fully ensure that your niche always matches up with your auidience. (

Be aware that finding out your target audience will not be an easy task. This is why you should thoroughly research every aspect of your target audience and get to know their basic behiaviors, likes and dslikes, and personal preferences. Finally, don’t forget to also thoroughly research any of the affiliate programs you might be considering.

Step 2 – Choose the right blogging platform and find an appropriate domain name.

Picking the right blogging platform is crucial to the success of your work. You can do this by fully investigating the options available to you. Such things as quick setup, a multitude of widgets, and built-in tools will go a long way to making your niche look special. Some of the most notable options for website setup include:




The blogging platform that is by far the largest and most popular would be WordPress. This is because it hosts several different features that come in handy when you are writing a piece for your blog. Some of the numerous advantages of WordPress would include the following:

More than one widget

A design that you can customise